10 Tips to Write Emails Effectively

Wael Email Marketing

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Nowadays, we communicate more and more through email. We use Email communication to write something to friends, relatives, colleagues or clients. Whoever the recipient of your email, it is becoming very important that you write email effectively. As you know, by writing effective email, you can save your time, other person’s time and you can win more trust & confidence from the other end.

Give Reply of Email As soon as Possible

More and more people contact each other through email. Even if they mention directly or not, they expect prompt responses. One of the study by Jupiter Research indicates that 35% of customers expect a reply within six hours, an additional 55% expect a response within 24 hours. Though many people focus on response time, content is just as important. The same study indicated that lack of a thorough response (45%) will cause on-line customers to view a company negatively when considering future purchases.

Learn the art of writing Email

Poorly crafted emails will generate additional emails back & forth, which potentially eating up more of your time. Worse, they can drive unnecessary calls to your most costly channel – your phone. And at that point, customers are bound to be angry and frustrated.

Here are some tips for writing email responses that are both thorough and appropriate:

  1. Format your response so that it’s easy to read on a screen. Do not write email using very long sentences, which are lengthy horizontally. Each line must be short. Ideally, write 5-6 words in each line only and not more than that.
  2. Make sure the subject line is concise and meaningful to the recipient…not just a generic
    “Response from Marketing Team” But also be careful that it doesn’t look like spam.
  3. Have one subject per paragraph. Mention this separately by blank lines, so that its easy to read and understand.
  4. Be brief. Use as few words as possible to convey your message. More is not better when
    it comes to email. An email is not perceived as an electronic letter.
  5. Use simple, declarative sentences. Write for a third or fourth grade audience,
    particularly if you’re creating templates that are sent automatically. You do not know the
    education level of your sender or the sender’s level of comfort with the English language.
  6. Be sensitive to the tone of the original email. If the sender is upset because of an error on
    your part, acknowledge the error. Clearly state what you are doing to correct the situation.
  7. Make sure you answer all the questions posed in the original inquiry. A partial answer
    frustrates the sender and results in additional contacts. It also makes the company sending
    the response look inept.
  8. Make it clear what actions you will be taking next and when the writer can expect the
    next contact from you.
  9. Don’t ask for an order number/case number or any old information which you remember out of your mind only when one is included in the original email…sounds pretty basic, but sometimes people miss very obvious info in email.
  10. Don’t just tell the sender to go to your web site. In many cases, they have already been to
    the web site and couldn’t find the answers they were looking for. If you want them to go back to the web site, provide a direct link to the exact information the reader needs.
  11. Wael Email Marketing

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3 Comments

  • igor Griffiths

    Reply Reply July 15, 2015

    Hello Wael

    Great list of pointers for writing effective emails, I would say that with regards to item 10, you could use these type of questions as inspiration for the FAQ section of your site.

    With regards to item 9, that is one that drives me mad when you get asked the same questions repeatedly in an email thread when you know if they only read your responses all the answers have already been provided apart from the answer you are looking for!
    igor Griffiths recently posted…You Dirty Old DogMy Profile

  • Steve

    Reply Reply July 16, 2015

    Great tips…email marketing is a critical piece of being successful online. It really is a bit of a science so your pointers are valued.

    I think keeping emails concise and to the point is key so they don’t lose interest.
    Steve recently posted…Internet Marketing DefinitionMy Profile

  • Mike Gardner

    Reply Reply March 17, 2016

    Some good basic tips that tend to be forgotten by many email writers
    Mike Gardner recently posted…10 Tips to Improve Your Business Focus and ProductivityMy Profile

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