Facebook have provided businesses free marketing tool for years. The site has been playgrounds for marketers that want to introduce new brand and create a presence online. There was of course, Linkedln, Twitter and Google Plus but the site that is considered by every marketer’s as the number one platform for social media is Facebook. It is a must to have a business or fan page on the number one social media site if you want to succeed online.
Well, before the changes to the algorithm, Facebook was a big thing. Today, it is not as solid as it used to be, you also cannot succeed on Facebook by just taking advantage of the free marketing tools. With the recent changes made by Facebook, not all posts can show up on user’s news feeds. This changes made by the site has raised question on some marketer’s mind whether it is worth to spend time on Facebook anymore. You see many businesses posts have dropped views fast, so the only way to survive the game is to spend money.
If you are wondering whether it is still worth your money to maintain a Facebook presence even with the exodus of free marketing tools, the answer is a big yes. It is still worth your time and money to have a Facebook presence, but you will need a different approach to boost your campaign. And I’m going to share with you today the three secret to make your Facebook marketing campaign a success.
Content is King
In the past, eye catching images and memes are a big hit. These types of post always did well because they get a lot of views in just a short time. A really good image can go viral, giving your page and website massive traffic fast. But the changes made to Facebook by the website owner created a new goal, these days they are putting more importance on high quality articles. In other words, quality articles are now given priority over short status updates and images in the news feeds.
So, what you need to do is change your focus as well, instead of posting tons of short messages or images to your timeline, better post links of your content. It does not matter if the link is from your blog or someone else article if you think your followers will find the content useful then post it.
Make An Engaging Posts
It is also necessary that you post articles that capture people’s interest. When your posts got a lot of comments, the more chance your post will show up in the news feeds. Comments are not important than likes or shares on the new Facebook, since they gauge the content relevancy through the comments of your followers.
This second tip is crucial you can succeed on Facebook when your post engagement is high. You can get people to comment on your post, when you also posed an intriguing question that inspires them to comment. Try it, and see for yourself how engagement works so you can find the best method for your audience.
Pay for Views
There are things in life that you could not get free. These things are so valuable that you just need to pay to get what you want. Facebook has given businesses many years of free ride, but now that they mean business. The freebies have to end, and if you still value your Facebook presence, you need to pay to continue your good relationship with your customers.
Today, if you want your posts to reach as many users as possible, you need to pay for reach. You want more views then you pay for it because it is the only way you will get more views for your website or new brand. Don’t worry, Facebook marketing ensures businesses get a significant ROI.
Keep in mind also that most customers expect companies to have at least a Facebook page. The page must regularly be updated so followers do not leave and move to other businesses. You can maintain a strong online presence when you also update your Facebook page.
