Are you promoting your business or new brand on Facebook? If you are using the site to promote your product or services, then you have seen the difference between a successful business page and not so successful business pages. You may also have seen pages with lots of comments or activity, and also seen a page that looks like a ghost town. Do you think the successful pages have secrets that they are not telling us?
Marketing on Facebook for some businesses is crucial. They believe that a respectable business should have a business page that provides customer support. Unfortunately, not all facebook pages are successful. In fact, majority of pages are not getting the traffic they expected. So, what’s wrong with their pages? How come the people following the page didn’t even reach 100? Is there a secret to marketing successfully on Facebook? Well, the answer is no, there is no secret to marketing on the most popular social media site.
In truth, people just forget to do the obvious. Come to think of it! Most of the business pages that fail miserably are not doing what it ought to be doing like updating their page. When you are not regularly updating your page, what do you expect will happen to your business page? Nothing, that’s what you will get but if you do what the successful pages are doing, you can benefit from your Facebook marketing.
The first thing you need to do if you want to make your Facebook business page to be successful is to humanize your brand. What do I mean by this? Facebook is a great place to reach to out to potential customers, so use this advantage. When promoting your new brand or services, make sure you are connecting with your audience.
Below are three things you need to do to humanize your brand on Facebook:
Comment Using A Person’s Name
If you want your fans to stay loyal to your page, you need to make it look like they are talking to a person, not a product. You will have an easy time building relationship with your audience if you can make it look like they are talking to a person who has their interest at heart.
Choose Your Words Carefully
When answering your customer’s inquiry on your Facebook business page, avoid using words or jargon that sounds too formal. Keep in mind that if you want to connect with your fans then you need to choose your words wisely. And giving your comment a more personal tone can help you. Authoritative or corporate jargon will prevent some people from posting comments not because they have nothing to say they because they have something to say and just shy or afraid of your response.
Keep The Conversation Going
It is important that you create a conversation with your fans. So, instead of liking their comments reply or comment back. Make them feel that you are really interested in helping them with their problems. If someone asking for information, you should provide the answer and ask what else’s they need.
These are just some of the things you need to do to have a successful business page on Facebook.
