Keyword research is absolutely one of the important facets of SEO, along with link building and article marketing. Keyword research is a process of choosing phrases and words that user’s will likely search when searching for a particular service, product, or business. In other words, it is about determining the words that users of the internet will type on the search engine box.
Why Keyword Research Around Your Product Important
When you want potential customers to find your site, you need to use the right keywords for your website. You see, knowing the right keywords for your business can absolutely help your website rank and get noticed by consumers. However, using the wrong set of phrases or words on your website can only bring traffic but not sales.
It is important that traffic convert to leads because your effort will be futile if you won’t be able to achieve your goals. Keyword research around your product is also necessary as you can better understand your customers when you analyze the user and market demand.
How to Carry Out Keyword Research Around Your Product
It is very easy to carry out keyword research around your product, you just need to step into a customer shoes and reflect about phrases or words they would use to search the internet for a particular product or service. Brainstorming to come up with a list of possible keywords that described your product and service with emphasis on your geographic and the region is also a good idea.
By the way, there are tools available that you can use to make your keyword research easy and quick. For example, you can use Google Adwords keyword tool, this is what I used when researching for keywords. This is a very powerful tool and free to use, so you can research the right keywords for your product or service anytime you wish.
Google keyword tool can help you determine the level of competition for particular words, and the number of local or global monthly searches for each keyword. The results you get from your keyword research are crucial to enhance your site visibility on the search engine, especially on Google.
When choosing keywords be specific, and once you have a list of keywords weigh the competition for each of the words or phrases on your list. If you are a newbie, it is best to target keywords with low to medium competition because it would be difficult to break into higher levels when your site is just new or just newly launched.
Keyword research around your product are important for the website, you cannot get qualified traffic when your site is not properly optimize. Your content marketing will also be a waste of time when your traffic does not convert into leads. It is frustrating to get traffic that does not convert into leads, and your website visitors will also get frustrated when they landed on a site that do not provide what they are looking for. The last thing you want is a high bouncing rate, which will happen a lot when users click the back button a lot.
Anyway, keyword research around your product is imperative when you want to rank in the search engine, take advantage of free keyword tools available online to get more quality traffic to your website.